eCommerce websites typically feature a product image with a plain background as their primary image. Something like this:

This is a common ‘best practice’ to keep the buyer’s focus on the product.

However, when it comes to ads, a little color can add a lot of visual interest.

This is especially crucial in a heavily crowded feed with 100s of other images competing for the shopper’s attention.

With Socioh’s Branded Catalogs, advertisers enjoy complete control over every aspect of their product feed — design, image, and automation. 

Let’s take a look at some more examples of brands using Socioh to replace their traditional plain backgrounds with on-brand colors, patterns, or images in their catalog ads.

Socially responsible label Yevu dramatically changed their catalog ads by replacing the white backgrounds of their product images with a quirky eye-catching pattern.

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Background removal can be especially powerful for brands whose products can look undifferentiated if advertised without any branding or messaging.

Health supplement brand Buyceps added a background of a gym with an overlay in the brand color (yellow). This not only provided context, but also made for an eye-catching ad. They further mapped percentage discounts to each product to encourage instant conversion.

Another health and wellness company Hyugalife went one step further and mapped the value propositions or main selling points of each product onto their product feed.

Leading drinkware brand Brumate was losing their biggest asset — their brand identity — in their catalog ads. By adding their logo and an arresting product background, they were able to both leverage their powerful brand identity, and appeal to outdoor enthusiasts. 

The sale messaging was added for Black Friday (without losing learnings) using Socioh’s Smart Switch feature.

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The same problem was experienced by Specialized bikes’ branding team. They would not run catalog ads despite their proven effectiveness because, in a standard product feed, it was virtually impossible to distinguish their premium bikes from cheaper generic products.

The evocative dark and smoky backgrounds combined with Specialized’s distinctive logo satisfied both the branding and the performance marketing teams.

Specialized also worked with Socioh to create a custom design that mapped not just the title and price of the product, but also the colors that were available. It almost feels like the shoe is ready to step out of the ad.

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A unique approach by Under Armour places a colored square under half the shoe in this stunning catalog ad. They further mapped the product name and BNPL price for each product to the template.

<aqua-bar-text-block>Socioh automatically calculates the BNPL price for each product and maps it onto your catalog ad.<aqua-bar-text-block>

Once a customer buys Bath & Body Care brand 100 SENSES’s fragrant bath oils, they are hooked for life. But how could the brand convey the emotions evoked by its luxury fragrances in a dynamic ad? The solution was to replace the plain backgrounds of their bottles with vivid images of the natural sources of those fragrances like roses or lavender flowers. Add to this, actual product reviews, and we had a winner.

Sports brand Rugby Stuff subtly incorporated the 2nd product image in the ad’s background along with a contrasting dark panel. This innovative split-background design really grabbed attention in the product feed.

‍Keskisen Kello chose a background-removed template with a black and red theme and mapped cut-prices for Black Friday. 

While high-performance supplement brand Alpha Lion combined real customer reviews with striking dark backgrounds. 

They also experimented with a design that rotated different colored ‘flame’ elements to make the ad even more arresting.

Create visually arresting catalog ads with rotating backgrounds

One way of creating visual interest is by including different elements or colors in each card of your carousel ad (like in the image above). 

<aqua-bar-text-block>Using Socioh, you can create multiple ‘variations’ for each catalog design, where each variation has a different background color, image, text, or element. The products in catalog ‘rotate’ through these variations to create visual differentiation.<aqua-bar-text-block> 

Rotating colors or elements make the ad visually more appealing, while rotating text is helpful for highlighting different quotes, messages, or brand promises.

The riding helmets, boots, or gloves offered by equestrian brand Just Riding were easy to overlook with plain white backgrounds. But rotating split-backgrounds in strong colors and the inclusion of their logo make for a thumb-stopping ad.

By adding rotating color and a ‘back in stock’ sticker to their product feed, Tengo Sport was able to radically improve the performance of their dynamic ads.

Brodo Bone Broth chose to rotate quotes about their products by celebrities.

Healthspan Vitamins created a gorgeous catalog rotating bright gradient backgrounds and also mapping each product’s key features to the product feed.

Golfing brand Perfect Practice, wanted their Collegiate mats to stand out from their other products. They created 2 separate designs for their catalog - one for collegiate brands with vibrant, handpicked colors and the other for all their remaining mats.

Interested in learning more about how to design thumb-stopping catalog ads for Meta? Book a no-obligation demo now.

Or check out more examples of dynamic ads by real brands.