After pushing Shops for smaller businesses, Meta is now offering big eCommerce stores (some of whom we’re working with) up to US $25,000 to test Shops Ads.

The renewed push will form one of Meta’s focus areas over the next 6 months, as it tests and optimizes this offering in a closed Beta.

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But why is Meta so keen on Shops and more importantly, how does this affect your advertising? 

Hear Karan Jassar, Socioh’s CEO and Founder, speak to Andrew Foxwell of Foxwell Digital about this move and what advertisers need to do to prepare for it.

Psst: Andrew works with Facebook on their upcoming initiatives and runs one of the best community of professional ad buyers and agencies online, so anything you get from him is certified gold.

In this 2-part video, they talk about: 

1. Exactly what data Meta has lost with the iOS14 update and their challenges with targeting.

2. How Meta's latest initiative of promoting Facebook Shops and product tagging can help it regain lost data by increasing on-platform buyer interaction.

3. Why your product catalog matters more than ever before for Facebook Ads and how you can get your product feed in top shape. 

Tune in here: 

Part 1: Facebook is betting big on Shops

Part 2: Is your product feed is ready?

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What do you think? Will Shops help Meta regain lost ground? Will this impact your advertising? We’d love to hear your thoughts or answer any questions you have.