Growing a direct-to-consumer (DTC) business on Shopify requires a strategic approach and the right tools. 

Luckily, the Shopify App Store is teeming with a wide range of apps designed to help business founders thrive in the eCommerce world. In this blog, we've curated a list of the top 10 Shopify apps that can supercharge your DTC business growth. From streamlining your operations to boosting customer engagement & increasing conversions, these apps cover different aspects of your business journey. 

Let’s dive in!

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1. Socioh

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<blue-low-highlight>Category:<blue-low-highlight> Facebook and Instagram Ads

Leading our list is Socioh, one of the best data-based performance marketing tools for Facebook and Instagram ads. 

One of the reasons for its popularity is that it does the work of multiple tools in one place. 

Socioh’s smart defaults and data-driven campaign recommendations help you create and manage Facebook and Instagram ads much faster than with the Meta Ads Manager. 

The app also offers powerful tools to design and automate your dynamic catalog ads including A/B testing ads without losing learnings, lifestyle images, automatic background removal, and more.

The free first-party-pixel enables reliable tracking and is the basis for budget recommendations & detailed analytics.

Top Features:

• Automated Facebook and Instagram ads.
• Branded Catalogs for complete design control over dynamic catalog ads.
• Value-based audiences.
• First-party attribution tool for performance tracking.

Limitations:

• Only for Facebook and Instagram.
• Requires a learning curve.

Pricing: Starts at $149 for the ads tool and increases based on revenue. P.S. Their first-party pixel is FREE!

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2. Klaviyo

<blue-low-highlight>Category:<blue-low-highlight> Email and SMS marketing 

Klaviyo is one of the better-known email marketing platforms for a reason — designed specifically for eCommerce businesses, the platform enables targeted email campaigns based on customer behavior like purchase history and browsing patterns.

Klaviyo's automation features help you send personalized emails at the right time, resulting in increased customer engagement, improved conversions, and better customer retention.

‍Top Features:

• One-click Shopify integration.
• Advanced email segmentation.
• Automated workflows.
• Analytics including benchmarks to compare to other businesses similar to yours.

‍Limitations:

• The learning curve for Klaviyo's advanced features may require time and effort.
• Higher pricing tiers may apply for bigger email lists.

‍Pricing: Free pricing up to 250 contacts, after which pricing increases based on the number of contacts. For example; $190/month for 10,000 contacts and 1250 monthly SMS/MMS credits.

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3. Junip

<blue-low-highlight>Category:<blue-low-highlight> UGC and customer reviews

This app enables you to generate and display customer reviews, ratings, and user-generated content, enhancing social proof and boosting conversions.

Junip provides customizable review request emails, review widgets, and analytics to gather valuable customer feedback and improve customer trust.‍

Top Features:

• Robust customer review features.
• Customizable review requests.
• In-email review forms.
• Advanced analytics.
• SEO-friendly review pages.‍

Limitations:

• This may require customization to match your store's branding.

‍Pricing: Free 14-day trial. Paid plans start at $19/month for up to 500 orders.

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4. Smile

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<blue-low-highlight>Category:<blue-low-highlight> Loyalty and rewards

Building customer loyalty is crucial for DTC businesses, and Smile provides a comprehensive loyalty program solution.

With Smile, you can create a points-based rewards system, offer discounts, and provide exclusive perks to your most loyal customers.

This app encourages repeat purchases, boosts customer engagement, and incentivizes referrals, all of which contribute to your business growth.

Top Features:

• Customizable loyalty program.
• Points-based rewards.
• Referral system.
• VIP tiers.
• Integration with popular email marketing apps.

Limitations:

• Integration options may be limited for specific apps.
• Some advanced features, like VIP tiers, may only be available in higher-priced plans.

Pricing: Their free plan only covers up to 200 monthly orders, with the app charging $999/month for up to 7500 orders/month — and $5 per 100 orders after that.

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5. Stamped Product Reviews & UGC

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<blue-low-highlight>Category:<blue-low-highlight> Product reviews and UGC

One of the most popular apps out there, Stamped.io ​​is more than just a review to collect and display customer reviews.

While it makes requesting reviews really easy with its customizable review request emails, and review reminders, what really makes it stand apart is that it easily integrates with popular themes, Google product ratings, and email service providers.

Plus, with their Reviews and Loyalty combo, you can combine their reviews app with the loyalty offering, and you can opt for more custom features to reward your loyal customers.

Top Features:

• Customer review collection with photos.
• Customizable review request emails.
• Review widgets.
• Integration with popular themes.
• Review analytics.

‍Limitations:

• May require customization to match your store's branding.

Pricing: Free 7-day trial. Pricing starts at $23/month, but can increase steeply based on order volume and additional features.

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6. Privy

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<blue-low-highlight>Category:<blue-low-highlight> Pop-ups, email, & SMS

Privy is a suite of conversion optimization tools designed to help you capture and convert leads.

It offers various features such as email list growth through popups, banners, and flyouts.

Privy's exit-intent popups are particularly useful for reducing cart abandonment by displaying targeted offers or capturing email addresses before visitors leave your site.

Top Features:

• Exit-intent popups.
• Email list growth tools.
• Cart abandonment recovery.
• Spin-to-win email capture.
• Automated email campaigns.

Limitations:

• Design customization options for popups and banners may have limitations.
• The free plan has restrictions on monthly impressions and advanced targeting.

Pricing: Free for up to 100 mailable contacts. Email marketing integrations start at $30/month, while plans with SMS marketing features start at $45/month.

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7. Refersion

<blue-low-highlight>Category:<blue-low-highlight> Affiliate marketing and tracking

If you're looking to expand your reach through influencer marketing or affiliate programs, Refersion is a great app to consider.

It allows you to set up and manage an affiliate program where influencers and affiliates can promote your products.

Refersion tracks referrals, manages payouts, and provides performance reports, making it easier for you to collaborate with partners and track the success of your program.

Top Features:

• Affiliate program management.
• Referral tracking.
• Commission automation.
• Performance reports.
• Influencer collaboration.

Limitations:

• Advanced reporting and analytics features are available in higher-priced plans.
• Setting up an affiliate program requires initial time and effort.

Pricing: Free 14-day trial. Paid plans start at $119/month for up to 50 affiliate orders. Annual plans are lower priced but non-refundable.

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8. ReConvert Upsell & Cross-Sell

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<blue-low-highlight>Category:<blue-low-highlight> Upsell and cross-sell

Increasing the average order value is an effective way to grow your business and ReConvert Upsell & Cross-Sell app helps you achieve this.

It allows you to create post-purchase upsells and cross-sells based on customer behavior.

By offering relevant product recommendations at checkout or after a purchase, you can encourage customers to add more items to their cart, leading to higher sales revenue.‍

Top Features:

• Post-purchase upsells and cross-sells.
• AI-powered product recommendations.
• Discount distributors.
• Personalized offers based on customer behavior.
• Easy offer customization.
• Analytics and reporting.

Limitations:

• Advanced features may require technical setup or coding knowledge.‍

Pricing: Starts at $4.99/month (for up to 49 orders/month) + .75 of additional revenue generated.

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9. KNOCommerce

<blue-low-highlight>Category:<blue-low-highlight> Post Purchase Surveys

Kno is a customer feedback and survey app that helps you gather insights to improve your products, services, and customer experience.

It allows you to create customizable surveys, collect feedback, and analyze the results to make data-driven decisions.

Top Features:

• Customizable surveys and feedback collection.
• Insights and analytics.
• Targeted questioning.
• Easy survey distribution.
• Data-driven decision-making.

Limitations:

• Limited survey design customization options.

Pricing: Free 14-day trial. Pricing starts at $25/month for 100 monthly orders. 

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10. Bold Product Options

<blue-low-highlight>Category:<blue-low-highlight> Product personalization/customization

This app helps brands create customizable product options and variants.

Allow customers to customize their orders, or add personalized details. Great for brands that want to offer more variants and rely on a bespoke experience.‍

Top Features:

• Customizable product options and variants.
• Conditional logic.
• Unlimited options.
• Bulk editing.
• Seamless integration with Shopify themes.‍

Limitations:

• Some compatibility issues with certain themes.
• Limited support for complex pricing rules.‍

Pricing: Pricing plans start at $19.99/month for basic features, going up to $49.99/month for conditional logic and images and color swatches.

Have recommendations for Shopify apps you’d like to share with other founders? Write to us at [email protected] or reply in the comments section below.